Segmentation of Women Clients: Lessons from VP Bank Vietnam and CARE Ignite

This post is also available in: Tiếng Việt (Vietnamese)

“Join us for the second fast paced conversation  in our series to hear from VP Bank in Vietnam and the CARE Ignite project. In 2018 VP Bank Vietnam became the first Vietnamese bank to adopt a strategy specifically designed for women-owned SME’s.  The 2017 IFC market study highlighted a  $1.19 billion financing gap for women-owned SMEs throughout Vietnam. Recognizing the potential of this opportunity, VP Bank launched a strategy to meet the financial needs of women entrepreneurs in Vietnam. Three years later, women make up 25% of VP Bank portfolio with innovations such as the SME dashboard, specialized credit card and bundled insurance. In 2019, VP Bank entered into a partnership with CARE to support further outreach to women owned MSME’s. This partnership between CARE’s Ignite Program and VP Bank supports women entrepreneurs by facilitating access to tailored financial products, alternative digital lending channels and a range of non-financial services (training, mentoring, digital capabilities, networks) to improve their business health. This conversation will be a chance to learn more about how VP Bank developed and scaled its strategy to be the bank of choice for women entrepreneurs in Vietnam.” – Source: FinDev Gateway

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